Analytics
Read Dashboard, Keywords, Audience, Sales, Link Page, and Stripe metrics without mistaking missing data for complete attribution.
Start with the Dashboard date range
The default dashboard range is the previous seven days. Use the date selector to compare Comments, Sales or RSVPs, Revenue, and Conversion with the immediately preceding range of the same length.
- Comments reflects keyword interaction data, not every Instagram comment.
- Sales or RSVPs reflects commerce records returned by the API.
- Revenue aggregates successful purchase, ticket, and influencer-related data according to the current backend definitions.
- Conversion compares unique purchasers or RSVPs with unique keyword commenters; it is not a full-funnel conversion rate.
Use each detail page for a different question
| Page | Use it for |
|---|---|
| Keywords | Keyword usage count, public replies, item or post scope, last used date, and creation date. |
| Audience | People who interacted, recent activity, first seen date, their most-used keywords, and a synced profile photo when one is available. |
| Sales | Loaded transactions, customer, confirmation, offer, amount, date, type, and status. |
| Financials | Stripe balances, payments, payouts, tax/compliance documents, and connected-account management. |
| Link Page | Page-view count only; individual manual-link and listing clicks are not recorded. |
Interpret results carefully
- A keyword match is not proof that Instagram delivered or opened the DM.
- A Link Page view is not proof that someone clicked an offer.
- A checkout open is not proof of payment.
- A Diem confirmation is not by itself proof of provider fulfillment.
- Stripe money movement and Diem Sales records can temporarily disagree.
Known reporting gaps
- Top Keywords View More and Export Data are placeholders.
- Audience has no data export in the app; the non-functional Download button was removed.
- Sales search covers only the loaded or current page.
- Sales detail, export, View More, and refund actions are placeholders.
- Three differently named Sales summary cards currently display the same total-revenue value.
- Free manual links create no Diem sale, receipt, click, or attribution record.
- Production website custom click classification may not initialize in the current Next entry.