Story Replies & Live Comments
Trigger the same keyword from Story replies and Instagram Live comments, route each source to its own first step, and test before you go live.
On this page
One keyword, every way into the DM
A Diem keyword is not tied to a single format. The same keyword can start a conversation from a post or reel comment, a direct message, a reply to your Story, or a comment during an Instagram Live. Whichever way someone arrives, they get a personal DM with your offer and can check out in the conversation.
| Source | What the person does | What Diem sends |
|---|---|---|
| Post comments | Comments the keyword on a post or reel. | An optional public reply plus a private DM with your offer. |
| DM & Stories | Sends the keyword in a DM or replies to your Story with it. | A DM with your offer in the same conversation. No public reply. |
| Live comments | Comments the keyword while you are live. | A private DM with your offer while the Live is running. |
Choose where a keyword listens
In the Flow Builder, the Keyword received trigger has three sources: DM & Stories, Post comments, and Live comments. Connect a source to turn it on for that keyword. Each source can route to its own first step, so a Live viewer can get a shorter message than someone who commented on a post. A source without its own route follows the default connection, and Live comments fall back to the post comment route when they have none.
Story replies
Instagram delivers a reply to your Story as a DM, so it uses the same matching as inbound DMs: whole-word matches on the keyword or any alias, with a small allowance for typos. Put the keyword on the Story itself, for example “Reply TABLES for the menu”, so viewers know what to send.
If AI replies are on and a Story reply does not match a keyword, the assistant can still answer the question and attach the right listing.
Live comments
When you go live, Diem watches the Live's comments for your keywords and sends each matching viewer a private DM with the offer. Say the keyword on air and pin a comment with it so late joiners see it too.
Test before you rely on it
- Use a separate Instagram account. Your own account's comments and replies never trigger a DM back to itself.
- Check that the keyword's flow is published and the source you need is connected on the trigger.
- Reply to a Story, or comment during a short test Live, with the exact keyword.
- Confirm the DM arrived and the listing card opens checkout, then check the conversation in Messages.